Dry hair heroes to give you that va-va-voom again

Healthy hair should stretch up to 30% of its length before snapping. But if your hair is heat-damaged and dry, it will break under tension. But with these clever hair products that we recommend, you can add moisture and shine to strengthen and restore…

10 ways to keep dyed hair healthy (by L'Oreal experts)

Dyed hair

1. Wash your hair less

The more you wash, the quicker your colour will fade – it really is as simple as that. So buy back some time in your every day routine and skip the frequent washing. The best way to care for your colour is to wash only twice or three times a week – then soak up oil from those roots with dry shampoo when needed.

2. Skip straight to conditioner

So, you’re having trouble weaning yourself off daily washing – you’ve been doing it for years. At the very least, try skipping shampoo and jumping straight to conditioner. You’ll add softness, shine and caring nourishment – all without washing that crazy colour away.

3. Pick the right shampoo

There’s a reason why colour protective shampoo was invented. While some regular shampoos can wash away your colour and accelerate colour fade, formulas like L’Oréal Paris Elvive Colour Protect Shampoo actually work to protect your colour, helping to keep your pastel, vivid or metallic shade looking beautiful and vibrant. Whatever you do, choose a “low sulphate” shampoo as it will help to wash out less colour from your hair.

4. Condition, condition, condition

When we colour our hair, it becomes more fragile – this helps the colour make an exit and therefore, that’s when fading occurs. So allow the oils, butters, conditioning polymers and other hydrating elements that often go into a great conditioner to help form a protective barrier and help prevent your colour making a bid for freedom.

5. Heat Protection

They work - In particular, the ingredients in heat protection sprays reduce heat damage, most likely by evening out how the hair heats up. However, they can’t insulate your hair from most of the damage, so you still need to minimise your hair’s exposure to heat styling!

6. Make time for masks

Did we mention condition? Just for good measure, it’s back in at number six. If you’ve been on a colour break and become slack about masking, now’s the time to get back on the wagon. Just 5-10 minutes of masking twice a week can add a super dose of healing nourishment that helps to repair damage, increase shine – and naturally, keep that colour going stronger for longer.

7. Air dry 

There’s a blow-dry backlash brewing amongst the style set – and we think we know why. Addicted to colour – that’s crazier by the second – they know that all that heat from blow-dryers, straightening irons and curling tongs may not only be damaging to the hair, but also be pressing play on yet more moisture loss and compromising that radiant colour. So do as they do and simply apply L’Oréal Paris Elvive Extraordinary Hair Oil to damp hair to nourish and add shine – all whilst helping to save your colour from the perils of the hairdryer.

8. Use filters

One of the number one enemies to long-lasting, super bold colour is UV light from the sun. Even in winter when the days seem dark, light loves to play havoc with your hair. So add a UV filter finishing spray to your morning routine and show the sun who’s boss.

9. Swim smart

Remember the stories about chlorine turning coloured hair a slimy shade of green? Chlorine can not only change your colour (obviously not colouring it green), but it can also fast forward fading. So if you’re heading to the pool, prep your hair and pre-condition. Apply a layer of conditioner to your hair and spin it up into a bun to form a protective barrier against chemical damage. After all, if you’d wanted to go green, you’d have picked Colorista Spray in Mint.

10. Eat right

Condition – like beauty – starts from within, so feed your hair from the inside out. A diet rich in oily fish such as salmon and mackerel will nourish your hair with omega-3 fatty acids, making it shiny and strong. Add some walnuts in and get a hit of vitamin E to help combat dry, brittle hair post-colour.

Pankhurst and Deane uses L’Oreal products in the salon.


How to make every day a good hair day

Good Hair Day

We all know the feeling… our hair won’t behave and, pathetic as it seems, we can’t help feeling that it’s ruined the rest of the day.

But help is at hand.

Just follow our four tips and you’ll never have another bad hair day again. We promise!

Use protection

The easiest way to ensure that you have a good hair day is to use a heat protectant spray after you wash your hair, and before you use any styling tools like straighteners, curlers or hairdryers. Not only will this protect your hair from any heat damage, but it will also create the perfect base for you to create the perfect look.

Shiny happy hair

We all know that shiny hair equals healthy hair - just look at Meghan Markle! So if you want to make every day a Good Hair Day, simply invest in a good hair mask and make it a regular ritual to deeply condition your locks.

Add volume

Gentle backcombing (think a little tussle rather than full on 80s style) can help your hair look full of life. To do this, start at the roots and tease the hair over your brush and then give it a blast with your favourite hairspray.

Fake it

Even when you’re having an off day you can still bring it back with some handy handbag essentials like dry shampoo and hair serum.

Best hair products for shiny healthy hair

January is all about self care and looking after ourselves again after a month of mainlining wine, cheese, chocolate and Christmas dinners.

And what better (and easier) way than to start from the top. We’ve come up with some of the best products out there to give your hair a healthy shine boost. Let us know which ones are your favourites!

3 celebrity haircare secrets every woman needs to know

Ever wondered how celebrities get such shiny, healthy looking hair in spite of all the potential damage of over-styling and dying it?

Well, for one having a professional stylist on the payroll helps, but there are lots of DIY ways you can get your own locks red carpet ready without breaking the bank.

Here are our top three celebrity hair care secrets you can try at home today:

Take your vitamins

Good nutrition is essential for strong, luscious locks. Katy Perry, Gwyneth Paltrow and Jennifer Aniston (pictured) all swear by feeding their hair from the inside out. They know that biotin, also known as B7, which is found in milk and nuts, are the key to healthy hair. This is because it plays an important role in the synthesis of proteins. So it helps to strengthen follicles (and nails!), reduces thinning hair and improves texture. It also has the added benefit of adding moisture to skin. Hello baby face!

Always use protection

Frequent styling and product use can take its toll on your hair leading to dry, brittle strands and breakages. So how do celebs like Cara Delevingne (pictured) get away with changing their style so much and still have great looking hair? By using a protective oil or serum when blow-drying or heat styling, that's how. This helps protect hair from damage and also keeps colour looking more vivid for longer. And the good news? You don’t need a celebrity salary to afford something effective. Actress Emma Watson is a big fan of argan oil and coconut oil to combat dry ends, while Elizabeth Hurley likes to sleep with a blend of conditioner and olive oil in her hair for maximum moisture. Victoria Beckham makes sure she always wears a sun hat during the summer to protect her hair.

Take extra care with long or curly hair

Long and curly hair like Leona Lewis's (pictured) looks great, but it also requires more maintenance. To avoid tangles in the morning, sleep with your hair separated into one or two plaits. Sleep on a silk pillowcase or use a scarf tied around your head to protect the fine hairs around your hairline and prevent further damage. When you wake, mist your hair and gently brush it out. Start at the ends with a paddle brush with soft bristles and comb through the roots. If you have naturally curly hair, condition regularly and, after washing, twist each curl using your fingers to give definition without using heat.