Bleached blonde hair needs some special care and attention, but don’t worry as with our expert backed styling tips, you can’t go wrong.

Invest in purple shampoo

Purple shampoo can help take the brassiness out of bleached blonde hair, just don’t use it too much - every few washes is enough.

Sleep on a silk pillowcase

If you’re not familiar with silk pillowcases, they are a great way to maintain hair’s integrity and prevent breakage. They also help to prevent split ends.

Use weekly hair masks

Alternate between a protein and moistures place of your normal conditioner. We recommend L’Oreal’s Professionnel Absolut Repair Mask (£36, 500ml), which boasts a nourishing and reparative formula that leaves hair feeling soft and looking shiny.

Prioritise regular haircuts

Ideally have a haircut or trim immediately—or at least within a week—after getting your hair coloured to seal the ends. Then if you can, every eight weeks.

book a haircut

If you’ve got dyed hair then preserving your colour at home has never been easier — especially for bottle blondes.

This is where you need some purple shampoo in your life. Delicate, clean blonde hair colour in particular can tend to fade faster, lose shine, and can look brassy or yellow very fast.

So what is a purple shampoo?

It contains purple pigment to neutralise brassy and yellow tones on lighter hair. It’s purple because on the colour wheel it’s the direct opposite colour of yellow, so essentially they cancel each other out. So purple shampoo on dyed hair with yellow tones can “colour correct” your hair’s hue, restoring it to a more natural tone.

Are purple shampoos just for blondes?

No - they can also be used to boost grey or brunette hair with golden highlights.

How and when should you use purple shampoo?

To use a purple shampoo, wet the hair and lather on the formula. Once applied evenly, leave it on for two to four minutes depending on the amount of brassiness or yellow in the hair. When rinsing the shampoo out of your hair, use cool water, which will help close the cuticle and seal the colour.

Start by using purple shampoo once a week and build up if needed. Purple shampoo helps keep colour fresh, but it’s important not to over-use it. If you start to notice too much purple tone in your hair, it’s time for a break!

Here’s our pick of some of the best purple shampoos out there.

Click on the images to BUY NOW and you can pick up the L’Oreal Serie Expert Blondifier shampoo at Pankhurst & Deane.